Makes complete sense

What is NeurOptimal®?

NeurOptimal® Neurofeedback is a non-invasive, natural, completely safe and side effect free way to regulate ones Central Nervous System (CNS) greatly enhancing your well-being and generally help you get the most out of life. 

It has been proven time and time again that a disorganized brain can show up in various forms in adults and children, in a multitude of ways such as performance anxiety, feeling sad, feelings of unrest, trouble focusing, shyness, attention problems, low self-esteem, school performance problems, lack of co-operation, immaturity, aggression. By training ones brain, each and every individual can live their best life, be their best self and function at their most optimal level.

If you can see any way you may be suffering from as a side-effect of a brain that is not functioning at its best, then it will be easy for you to understand that the more optimally your brain begins to function, the better you will function.  NeurOptimal® is a brain training technology that helps get your brain (and you) functioning at its best, whatever that best is.

Neurofeedback using the NeurOptimal® system is essentially a brain workout. It trains your brain to be more flexible and resilient. Without pushing it in any specific direction, the NeurOptimal® neurofeedback system interacts with your central nervous system in a way that improves neural plasticity. A mind that is more flexible adapts and responds quicker and more appropriately to changes in your environment. For example, the more easily your brain adjusts to changes encountered in a normal busy day, the better you feel. A lack of brain fitness, on the other hand, can leave you drained and feeling stressed or overwhelmed at the end of the day.

Brain training can unlock untapped cognitive potential and help you achieve long-held goals and dreams. Because neurofeedback has been time-tested, it is also very safe. Respected institutions such as the U.S. FDA and the American Academy of Pediatrics have endorsed neurofeedback. The system we use at Natural Choice Neurofeedback is the most advanced, cutting edge brain training system available on the market today. Shifts can begin to happen quickly, and the results last.

How does it work?

The NeurOptimal® proprietary neurofeedback system is a highly personalized brain training software that prompts the central nervous system to help make the best use of your brain’s neural resources. Much like a mirror that promotes self-correction, NeurOptimal®’s proprietary neurofeedback program monitors your brain and then provides “feedback” (information) to your central nervous system about what it has just done. Armed with this information, the brain is now capable of making better decisions for itself, allowing it to render itself functioning more efficiently.

Why do Neurofeedback?


Adults, as well as children, have found NeurOptimal® neurofeedback to be helpful when dealing with life’s challenges.  Sometimes a little brain training is all a person needs to help them function at their highest capacity.


NeurOptimal® neurofeedback encourages an overall positive mental outlook and a deeper understanding of the mind/body connection. For those looking to enhance their daily health and wellness, neurofeedback training can be an excellent supplement to a healthy diet and exercise routine.


Along with healthy lifestyle choices, NeurOptimal® neurofeedback can be a powerful tool to mediate cognitive decline that naturally occurs as we age.  Just as physical exercise benefits the body, NeurOptimal® keeps the brain fit and resilient. Neurofeedback can help improve memory, recall and increase overall cognitive dexterity in older individuals.


A growing number of Olympic and professional athletes now use neurofeedback to provide that critical mental edge which often results in gold medals and championships. When competitors are separated by 100ths of a second, the improved mental focus and physical performance neurofeedback provides can mean the difference between winning and losing. But you don’t have to be a pro athlete to enjoy the benefits of neurofeedback. Looking to improve your golf game? Want to be a better pitcher for your company softball team? NeurOptimal® can help.  


Because neurofeedback training can enhance concentration and mental focus, students use NeurOptimal® as a critical tool to improve their performance in school. Unlike so-called “smart drugs” or neuro enhancing pharmaceuticals, NeurOptimal® is 100% drug-free and has no known side effects (apart from improved wellbeing!).

I’d like to rent a system.  How will I know what to do?

 We specialize in rentals!  In fact, 99% of our business is rentals.  From the first point of contact, we will work with you to decide which package is best suited for your family.  As soon as a rental comes available, we will contact you for the pickup.  This appointment lasts about 1 hour.  During this time we will have you fill out forms regarding the “main” member of the family who will be doing sessions, to get an idea of where they are starting from now, in terms of day to day life.  We will then go through the forms and answer any questions you have.  We show you how to connect the sensors and how to start a session.  NeurOptimal® is very simple to use, we’ve never had anyone come to us with problems regarding using the system.  You go home, and you can contact us at any point throughout your rental with any questions or concerns.

What happens during a session?

A session is relaxing, enjoyable and typically lasts about 35 minutes. As the session begins, you will hear music play though headphones and perhaps watch relaxing geometric images gently morph across a computer screen. You will hear occasional interruptions in the music (they sound like static)– this is the signal that prompts your brain to optimize itself.  When running children, we like to use movies as the feedback.  So, they are hooked up to the system and are watching a movie, with the feedback coming through the sound of the film.

What is the difference between NeurOptimal® Neurofeedback and other systems?

The NeurOptimal® neurofeedback systems are the most advanced neurofeedback systems available in the world today.   Our systems are cutting edge technology, working with the brain in a way that does not push it in any direction, like all other systems on the market.  This non invasive approach allows for us to comfortably work with any brain that presents themselves to us with no fear of any side effects. 

How many sessions will I need?

Every central nervous system is different and therefore how quickly shifts take place and which shifts take place vary from person to person.  We do know that most of our clients will notice a shift somewhere in their life within the first 6 sessions.  We typically recommend that one "commits" (in their mind) to 20-40 sessions, although you are free to stop whenever you feel ready.  People typically will stop after they have been feeling good for a while and the effects from their sessions are not as noticeable as they were when they first began.  We touch base with all our clients throughout their training.

Do the effects last?

They do.  If you do enough sessions (ie. 20-40) we find that the effects can last very long.  We are all made of living tissue, so there are things in life that can throw you off, but the beauty of living with a trained brain is that one will notice quickly if they are beginning to feel "off".  Should this happen, feel free to contact us for booster sessions. We have many families who do sessions in “spurts” during crucial times of the school year.  Because this is a training and not a treatment, there is no limit to how many sessions you can do.

What does it cost and is it reimbursable by insurance?

 You will need to check with your insurance company.  Ask them about Neurofeedback.  NeurOptimal® is considered to be a general wellness product by the FDA.

Is there an age limit?

No there is not.  NeurOptimal® neurofeedback is safe for everyone, any age.

Are there any side effects?

​Better night time routine, less notes home from school, less arguing, less having to repeat requests, easier focus, better grades, better focus, increased sports performance, better peer relations, less reactivity to difficult situations, less arguing and/or resistance, increase in maturity level, increase in overall happiness and sense of self, more harmony in the household are just a few we’ve heard from families over the years 😊 Because we don't push the brain (ie tell it what to do), there are no negative side effects.  It can happen however, that as you begin to "exercise" your brain that it can get “sore”, meaning an existing hardship can pop up.  No need to worry though, this is a very rare occurrence and we have never not known it to subside with the continuation of sessions-- often by the next session. 

How does it work for [insert disorder here]?

Because this is a training and not a treatment, there are no special buttons that are pressed depending on what is going on in your life.  If you can interpret your hardships as an indication that your central nervous system is not functioning quite at its best, the more you train it to function optimally the better you will function. We cannot predict what shifts will occur in your life, how quickly they will occur or how drastic the shifts will be.  But we do know that you will feel better than you did prior to starting sessions, as the brain can only benefit from learning about itself.  Call us to schedule a free demo session!